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About Face - The Secrets of Emotionally Effective Advertising

Torrent: About Face - The Secrets of Emotionally Effective Advertising
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About Face: The Secrets of Emotionally Effective Advertising



https://CourseWikia.com

English | 2010 | ISBN-10: 0749457570 | PDF | 212 pages | 2,5 MB

Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers.

About Face shows how 21st-century advertising can realize success by being "on-emotion" first and foremost. Using data from eye-tracking and facial coding to analyze consumer responses, it demonstrates exactly which advertising strategies are successful and why. Moving beyond the old "P's" of product, place, and promotion, Dan Hill outlines ten rules for emotionally effective advertising, including

Downloads: 15
Category: Other/E-Books
Size: 2.5 MB
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Added: 2023-10-31 02:05:18
Language: English
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Release name: About Face - The Secrets of Emotionally Effective Advertising
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