Advanced Technologies Management for Retailing- Frameworks and Cases[Team Nanban][TPB]

Advanced Technologies Management for Retailing- Frameworks and Cases[Team Nanban][TPB]

Eleonora Pantano, Harry Timmermans | English | ISBN: 1609607384 | 2011 | 390 pages | PDF | 4,6 MB

DESCRIPTION:

Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and
their impact on the design and development of point of sale systems and on consumers behavior. This volume covers a large range of topics that
contribute to understanding consumers behavior in new computer-aided retailing environments, and how this influences buying behavior while
providing useful knowledge on the management of these new technologies and on the management of the digital contents as a
reliable teaching resource for teachers and researchers.

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