Business Analytics: A Management Approach [NulledPremium]

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Book details
File Size: 57 MB
Format: epub
Print Length: 444 pages
Publisher: Red Globe Press; 1st ed. 2019 edition (September 28, 2019)
Publication Date: September 28, 2019
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07YHJ2T3T

This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills.

With its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics.

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