[ DevCourseWeb.com ] Google BigQuery for Marketers and Agencies
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Genre: eLearning | MP4 | Video: h264, 1280x720 | Audio: aac, 48000 Hz
Language: English | SRT | Size: 1.12 GB | Duration: 2h 54m
What you'll learn
Become a technical marketer who is savvy in both digital marketing and data analysis
Exploring eCommerce and CRM user-level data in Google Analytics 360 (Project #1)
Write advanced queries with UNNEST, STRUCT and ARRAY_AGG
Query multiple tables with different type of JOIN statements - INNER, LEFT and RIGHT
Aggregate data with SUM, COUNT, GROUP BY and create aliases with AS
Understand subqueries by using the WITH clause
Visualize BigQuery tables and queries in Google Data Studio (Project #2)
Identify high-value customers and activate insights in Google Ads
Requirements
Understanding of Digital Marketing (Not Required, but Highly Recommended)
Google BigQuery Sandbox (Free and Provided)
Google Data Studio Account (Free and Provided)
Description
LATEST CONTENT UPDATE: August, 2020
Welcome to Google BigQuery for Marketers and Agencies, the Google BigQuery course that focuses on growing the technical knowledge and expertise of the marketing professional! This course is designed to bridge the gap between data analysis and digital marketing, and help you become a data-driven decision-maker. The course curriculum is put together in a progressive fashion, starting with an introduction to the most useful SQL queries for marketers, the role of both BigQuery and SQL in the larger data ecosystem, and then diving into two hands-on projects, where you can use everything you have learned.
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