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Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience by Adam DuVander EPUB
Typical marketing tactics will fall flat on an audience of developers that sniff out anything promotional. Most developers are too skeptical to fill out lead forms or provide you with their real email address, which leaves you staring at your analytics with questions the data can’t possibly answer.
To reach a technical audience, you must acknowledge that developer marketing does not exist. Then, once you put away your marketing toolbox, you can begin to authentically engage with developers, a first step towards cultivating future customers.
Author Adam DuVander has worked with dozens of developer-focused companies to help them attract millions of the right developers to their products. Developer Marketing Does Not Exist will help you uncover what will actually resonate with your technical audience so you can start to reach more developers.
Reviews:
"Peppered with anecdotes from DuVander's own experience speaking at conferences, working with developers, and so on, the book is definitely an engaging read. Among all that, there's practical advice on how to reach developers. And there's plenty of pop culture references too!
"With much experience in the industry, including stints with Zapier and SendGrid, DuVander is perhaps uniquely qualified to write this book. The circles that make up the Venn diagram of his career include development, (developer) marketing/communications, and writing. And Developer Marketing Doesn't Exist is evidence that he's damn good at the latter.
"API developers, evangelists, marketers, and other folks in the tech/API space, should all get something out of Developer Marketing Does Not Exist. Incendiary title aside, this is an excellent guide to a subject that's usually reserved for long-form blog posts. It's nice to be able to hold something more substantial about it in your hands, with physical copies available on Amazon that can live in your bedside cabinet for a while."
— Nordic APIs
"An excellent summary of the challenges and rewards in developer relations and marketing"
— Mike Pegg, Google
Highly recommended. Developer Marketing Does Not Exist is full of nuggets.
— Mark O'Neill, Gartner
"I started reading and couldn't put it down! The principles and main concepts of the book are carried by memorable and relatable metaphors. Between the metaphors and the well timed jokes the book is engaging and informative. 10/10 would recommend."
Kristen Womack, Microsoft
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