[ FreeCourseWeb ] Lynda - Selling to the C-Suite

[ FreeCourseWeb.com ] Selling to the C-Suite

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MP4 | Video: h264, 1280x720 | Audio: AAC, 48 KHz, 2 Ch | Duration: 1h 3m
Genre: eLearning | Language: English + Sub | Size: 512 MB

Getting a meeting with the C-suite of your top prospect is a high-stakes proposition. By taking this course, you can master selling at the highest executive level. Jeff Bloomfield—sales coach and Braintrust CEO—helps you be better prepared, more confident, and more impactful in your next C-suite sales presentation. He discusses the executive mindset, so you understand how business decisions are evaluated and made, and explains how to research the C-suite of your prospects so you arrive to meetings informed. The remaining chapters explain how to create the right mindset for C-suite selling—and nail the C-suite presentation. You’ll leave with practical takeaway that will improve your win rates in front of these valuable stakeholders.
Topics include:
Defining C-suite roles and buying personas
Researching the C-suite
Mapping the network
Creating the right mindset
Leveraging the network
Asking provocative questions
Establishing credibility
Gaining confirmation of value clarity

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