[ FreeCourseWeb ] The Fluid Consumer - Next Generation Growth and Branding in the Digital Age

The Fluid Consumer: Next Generation Growth and Branding in the Digital Age

English | ISBN: 3868816267 | 104 pages | EPUB | 7 Nov. 2016 | 2.34 Mb

The Fluid Consumer takes an in-depth look at how digital technologies are driving profound shifts in consumer expectations and in the consumer packaged goods industry, and it explores the implications of those shifts for business models, branding, and growth strategies.

Branding in the digital world requires new practices and strategies. And, as Teo Correia explains, platform economics nstrate how brands can leverage the power of network effects to grow.

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