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2023 | English | B0CLL1KBXY | PDF converted | 374 pages | 9 MB
How to launch a new product and achieve product-market fit without being overwhelmed.
This book is a comprehensive guide to your go-to-market strategy.
GTM Strategist is an actionable step-by-step handbook packed with tactics and strategies from 54 leading go-to-market (GTM) experts, from companies such as: Hubspot, Miro, Figma, Metabase, CXL, and many more.
The book guides you to answer questions like
Who am I selling to?
What price should I set?
What marketing channels should I focus on?
What growth techniques will take us there?
In Growth and Marketing, we were taught how the “big tech” companies grew to their heights more than a decade ago. They had bigger budgets, teams, and global talent. Markets were less saturated. Customers were more excited about innovation.
What worked for these giants ten years ago is unlikely to make you the next unicorn in the 2020s.
We need a different, modern playbook for GTM. One that applies to bootstrapped startups, clever leaders in tech companies, and independent innovators.
So I went on a journey. I devoted a year of my life to interviewing more than 50 experts who shared their “go-to-market” secrets. They provide actionable advice that guides you to product-market fit, complemented by my own decade of experience working with high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken, along with more than 350 startups.
Inside this book, you'll find
The most well-researched step-by-step guide that walks you through every element you need to start profitably selling your products: from market research to pricing, positioning, and beyond.
135 mental models and 17 workshop templates that will help you and your team build a winning GTM strategy.
A heap of practical examples and advice by growth experts from these leading companies: Amplitude, Miro, Hubspot, Figma, MongoDB, The Predictive Index, CXL, Foreo, Zebra BI, and many others.
By the end of the book, you'll
Have a proven step-by-step GTM strategy that will make your next launch a whopping success.
Get hands-on experience from stellar GTM experts and apply them to your company.
Make decisions with confidence using field-tested frameworks and mental models.
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