Hey Whipple, Squeeze This - The Classic Guide to Creating Great Advertising, 6th Edition

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising, 6th Edition



https://TutPig.com

English | February 17th, 2022 | ISBN: 1119819695 | 416 pages | True EPUB | 137.95 MB

The new edition of the book readers call the bible for advertising

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field's changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you're new to the business or a practicing professional.

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