Horizon uncovers the truth about how you really make decisions.
Every day you make thousands of decisions, big and small, and behind all them is a powerful battle in your mind, pitting intuition against logic. This conflict affects every aspect of your life - from what you eat to what you believe, and especially to how you spend your money. And it turns out that the intuitive part of your mind is a lot more powerful than you may realise.
Prof Daniel Kahneman, from Princeton University, started a revolution in our understanding of the human mind. It's a revolution that led to him winning a Nobel Prize. His insight into the way our minds work springs from the mistakes that we make. Not random mistakes, but systematic errors that we all make, all the time, without realising.
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