[Lynda] - Brand Redesign: Small Business [September 2018]

Brand Redesign: Small Business

TILL SEPTEMBER 2018



Rebranding can help a company rebuild a reputation or go in a new direction. For designers, rebranding projects present a challenge, since the business has a history and a visual identity that the public already recognizes. The solution lies in a systematic approach: auditing the brand to discover what works and what doesn't, fixing the problems, and relaunching the brand with marketing campaigns that position the company for success.

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