Download [Lynda] Marketing Fundamentals-KTR torrent

[Lynda] Marketing Fundamentals-KTR

Torrent:	[Lynda] Marketing Fundamentals-KTR
Description:	[Lynda] Marketing Fundamentals-KTR PUBLISHER....: Lynda LANGUAGE......: ENGLISH AUTHOR.......: Drew Boyd LEVEL.........: BEGINNER RUNTIME......: 2h 8m About this course:: Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in an organization; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion. You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team as well as use the marketing plan to guide outside agencies and vendors Finally, you'll learn how to launch the campaign and measure its performance. Topics include: * Marketing in an organization * Assembling the team * Creating the marketing plan * Analyzing your products, customers, and market * Segmenting customers * Creating a value proposition * Developing a strategy * Setting goals * Setting prices * Using social media * Presenting your plan to leadership * Budgeting your plan * Measuring success
Downloads:	687
Category:	Other /Tutorials
Size:	689.7 MB
Show Files »	2. Analyzing Your Business 168334_02_06_MM30_Step.mp4 (31.0 MB) 168334_02_02_MM30_Scope.mp4 (22.3 MB) 168334_02_07_MM30_Market.mp4 (21.8 MB) 168334_02_04_MM30_Products.mp4 (21.6 MB) 168334_02_03_MM30_Competition.mp4 (16.4 MB) 168334_02_05_MM30_Customers.mp4 (16.0 MB) 168334_02_01_MM30_Business.mp4 (11.6 MB) 3. Developing Your Strategy 168334_03_03_MM30_Positiong.mp4 (27.9 MB) 168334_03_01_MM30_Segmentation.mp4 (24.3 MB) 168334_03_02_MM30_Targeting.mp4 (20.6 MB) 168334_03_04_MM30_Setting.mp4 (17.9 MB) 4. Developing the Tactical Phase 168334_04_10_MM30_Integrating.mp4 (26.0 MB) 168334_04_02_MM30_Product.mp4 (23.7 MB) 168334_04_03_MM30_Pricing.mp4 (20.2 MB) 168334_04_08_MM30_Channel.mp4 (20.2 MB) 168334_04_07_MM30_Social.mp4 (19.6 MB) 168334_04_05_MM30_Promoting.mp4 (18.5 MB) 168334_04_04_MM30_Communicating.mp4 (16.3 MB) 168334_04_06_MM30_Sending.mp4 (15.8 MB) 168334_04_09_MM30_Designing.mp4 (15.8 MB) 168334_04_01_MM30_4ps.mp4 (13.0 MB) 7. Conclusion 168334_07_03_MM30_Next.mp4 (21.4 MB) 168334_07_02_MM30_Mastering.mp4 (18.3 MB) 168334_07_01_MM30_Organization.mp4 (17.1 MB) 6. Launching and Measuring Your Plan 168334_06_01_MM30_Budgeting.mp4 (20.5 MB) 168334_06_03_MM30_Breakeven.mp4 (15.5 MB) 168334_06_04_MM30_LCV.mp4 (15.5 MB) 168334_06_02_MM30_KPI.mp4 (13.9 MB) 1. Understanding Marketing's Role 168334_01_01_MM30_Marketing.mp4 (19.7 MB) 168334_01_05_MM30_Understanding.mp4 (18.5 MB) 168334_01_03_MM30_Team.mp4 (17.3 MB) 168334_01_04_MM30_PMM30n.mp4 (15.3 MB) 168334_01_02_MM30_Planning.mp4 (14.0 MB) 5. Aligning the Organization 168334_05_03_MM30_Guiding.mp4 (17.6 MB) 168334_05_02_MM30_Educating.mp4 (16.1 MB) 168334_05_01_MM30_Presenting.mp4 (15.9 MB) 0. Introduction 168334_00_01_WL30_Welcome.mp4 (9.7 MB) 168334_00_02_LA30_Exercise.mp4 (2.5 MB) files
Added:	2015-06-21 12:35:53
Language:	English
Peers:	Seeders : 3 , Leechers : 2
Release name:	[Lynda] Marketing Fundamentals-KTR
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