NY Ink follows Ami James as he puts it all on the line to become the Tattoo King of New York. Always looking for his next big challenge, Ami's new shop will be opening up right in the heart of SoHo. A new shop means hiring a whole new crew, and with that, a whole new set of problems.
More than 100 customers have lined up to see Tim Hendricks but are annoyed after he doesn't show up. Tommy's tattoo skills are put to the test when a octogenarian comes for her first tattoo.
A female customer comes storming into the shop claiming that Lee offered her a free tattoo while he was drunk. Lee also has to deal with figuring out if he cheated on his girlfriend or not. A client informs Megan about her future with her boyfriend.
One of the newer employees, Lee gets orders from Tommy to help tattoo when the shop gets busy despite Ami stating that Lee isn't supposed tattoo real clients.
Rodrigo's back pain makes working difficult, so he and Yoji search for an acupuncturist in Chinatown for relief. Meanwhile, a practical joke backfires.
In the Season 3 premiere, new staff members at the Wooster St. Social Club are introduced; country-music singer Brantley Gilbert gets a sleeve tattoo; and Megan needs help with a client who doesn't speak English.