The 4Ps in Marketing-Mix - A German Perspective

The 4Ps in Marketing-Mix : A German Perspective



https://CoursePig.com

English | 2021 | ISBN: 3830551029 | 258 Pages | True PDF | 14.3 MB

“The 4Ps in Marketing-Mix” are part of each marketer’s basic knowledge of the subject. Marketing expert Werner Pepels explains the individual instruments of the marketing mix

— Product policy (product marketing, performance mix and program design),
— Pricing policy (countervalue mix and effective pricing),
— Promotion policy (classical advertising, online media mix and non-classical advertising),
— Placing policy (distribution mix and sales operations).

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