In the first episode, the players make themselves at home in their individual apartments, before getting started on creating their brand new profiles on The Circle. Starting from scratch on social media is a dream come true for many - but the players need to choose what information to give away at this early stage of the game. The Circle is voice-activated - so it looks to viewers like the players are talking to each other, and all the players can see of their competitors is the information they choose to share. The wrong choice of profile picture could see them judged unfavourably, which is every player's nightmare in this exciting new online popularity contest in which the contestants are playing to win up to £50k.